Bleach London - Plex Bleach Kit

Responsible for maintaining East London’s rainbow manes, you can now access BLEACH London expertise whatever your address. With a kaleidoscope of at-home hair dyes, it’s now easier than ever to get chameleonic and unleash your every alter ego thanks to the all-new Plex Bleach Kit which boasts added anti-breakage protection to help keep hair strong and shiny post-bleaching.

With the anti-breakage additive power of BLEACH LONDON ALEX-PLEX, the unique formula of PLEX BLEACH KIT aids in improving hair elasticity and strength whilst lightening to protect the hair like never before. It sounds impossible, but this salon-standard high lift tint lightens hair up to five levels for a lighter, brighter blonde... without bleach! Turning medium brown hair to medium blonde, or light brown hair to light blonde, this clever formulation means less hair damage and less scalp irritation than traditional bleach.