A strong hold with a matt finish allows unlimited messy styling. Dapper Dan Matt Clay is soft which allows easy application and is guaranteed to wash out in one wash. Dapper Dan is an English brand whose products are expertly crafted from the finest ingredients. Through over 10 years of product development, Dapper Dan has built a renowned reputation for exquisite product quality and performance. Dapper Dan Matt Clay has been professionally formulated to give an unbeatable hold which will last the entire day. The clay gives a fantastic matt finish and achieves a messy look. Proven results combined with a divine bergamot fragrance makes this an excellent choice for any gentleman. Rub a small quantity of Dapper Dan Matt Clay between palms and apply evenly to wet or dry hair.