An intensive pre-shampoo treatment, Philip Kingsley Elasticizer gives your hair unrivalled elasticity, bounce and shine. Key Benefits: - Hydrolyzed Elastin – a protein that penetrates your hair shaft and increases its elasticity without weighing your hair down. Elasticity is what gives your hair stretch and strength, so it will break less. - Castor Oil – has the amazing hair health benefit of helping to lock in moisture. - Olive Oil – high in Vitamin E and essential fatty acids which moisturise and make your hair look shiny and healthy. Not just great for salad dressing. - Glycerin – this helps your hair to retain moisture, which makes the effects last longer.